LIFE BETWEEN 22 YARDS
MY CV
PROFESSIONAL EXPERIENCE
Take a look at my CV below to learn about my professional experience. Each role has been a dynamic and creative endeavour, providing me with an opportunity to develop both personally and professionally. I thrive in new challenges and put everything I have into each new project. To learn more about my background, simply get in touch.
EVENT PLANNING & MARKETING ASSISTANT - YORKSHIRE CRICKET FOUNDATION (YCF)
MAY 2022 - JANUARY 2023
I was responsible for planning and implementing various community programs and events, including Cric-Kit, Cardio Cricket, Indoor Cricket leagues, The Hundred in the community, Ramadan Tapeball Cup, The Grey Fox Trophy, Pop-Up Cricket, Walking Cricket, and Wicketz project. In addition, I coordinated the Guard of Honor at T20 Blast matches at Headingley in 2022. My role involved collaborating closely with the Marketing and Communications teams to develop and execute marketing campaigns, social media updates, and post-match blogs. Through these responsibilities, I was able to increase brand awareness of YCF programmes and events and engage with a wider demographics in the community.
CRICKET OPERATIONS ASSISTANT - NORTHERN SUPERCHARGERS & YORKSHIRE COUNTY CRICKET CLUB
JUNE 2022 - SEPTEMBER 2022
I played a vital role in managing various aspects of cricket operations, collaborating closely with the Head of Cricket Operations. My responsibilities included coordinating the distribution and organisation of training and playing kit for multiple teams, maintaining detailed inventory records, and ensuring players had the necessary equipment. I also facilitated administrative tasks for cricket events, handling arrangements for parking, catering, and practice facility scheduling. Additionally, I took charge of dressing room cleanliness and upkeep, overseeing laundry services and cleaning duties. Through my diligent work, I contributed to creating a well-organised and efficient cricket environment, supporting teams and contributing to the overall success of matches and events at the ground.
CAMERA OPERATOR & VISION MIXER - YORKSHIRE COUNTY CRICKET CLUB
AUGUST 2022 - SEPTEMBER 2022
I was responsible for capturing high-quality footage of the CC1 games and RHF games of the Northern Diamonds in 2022. I used multiple cameras to cover key moments on the field and creative crowd shots, all of which were live-streamed on the club's YouTube channel. In addition, I was responsible for vision mixing, where I combined footage from multiple camera recordings to create a seamless, professional-looking final product. This required technical expertise and creative thinking to ensure that the final footage accurately captured the excitement and energy of the matches. Overall, this helped to create engaging, high-quality live-streamed content that showcased the club's matches to a wider audience of cricket fans and supporters.
EVENT COORDINATOR - CLEAN SLATE FILMZ
SEPTEMBER 2022
I coordinated with a range of teams and stakeholders, including Assistant Directors, Art teams, Camera teams, Lighting teams, G4S employees, YCCC Operations teams, YCCC Marketing team, Groundsmen, and Leeds Rhinos club, to ensure the successful execution of the shoot. I oversaw all aspects of the shoot, including logistics, scheduling, and safety, and worked closely with the various teams and stakeholders to ensure that the shoot ran smoothly. My ability to manage complex logistics and collaborate effectively with others helped to ensure that all 150+ people on set, including high-profile celebrities, had a positive and enjoyable experience.
SOCIAL MEDIA LEAD - YCF
FEBUARY 2023 - NOVEMBER 2023
I was responsible for managing and executing social media strategies across multiple platforms, including Twitter, Facebook, Instagram, YouTube, and LinkedIn. I created and curated engaging content, designed graphics and visual assets, and edited videos to increase engagement and followers. I also monitored and reported on social media metrics to evaluate performance and adjusted strategies as necessary. Additionally, I collaborated with cross-functional teams to align social media campaigns with overall marketing objectives and brand guidelines.
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VR CRICKET COORDINATIOR - YORKSHIRE COUNTY CRICKET CLUB
MAY 2023 - JUNE 2023
The role involved managing a gazebo during the T20 Blast games and CE Cup games, where a large number of customers experienced the VR cricket offering. The primary responsibilities included delivering excellent customer service, overseeing operations, providing guidance on the VR equipment, addressing inquiries, and resolving technical issues. The positive feedback from customers underscored the success of the role in enhancing the overall fan experience at Headingley Stadium. This opportunity allowed for the combination of a passion for cricket and expertise in delivering exceptional customer experiences.
DIGITAL CONTENT CREATOR - NORTHERN SUPERCHARGERS
JUNE 2023 - AUGUST 2023
I planned, captured, and edited content firsthand, posting it on our social media platforms. Collaboration with players was crucial, ensuring our content matched the franchise's identity. My focus was to boost traffic and engagement on Superchargers' social media and expand brand awareness for The Hundred. Partnering closely with the ECB Digital Team, I implemented strategies to grow our social media following.
CONTENT PRODUCER - TWO CIRCLES
DECEMBER 2023 - JANUARY 2024
I played a key role in selecting and showcasing standout one-off moments from County Championship, Vitality Blast, and Metro Bank One Day Cup games. I effectively curated and posted these as reels on the respective channels, managing content for Vitality County Championship's IG, FB, and X, Vitality Blast's IG, FB, and X, as well as Metro Bank One Day Cup's FB and X. My focus was on enhancing engagement and storytelling across multiple platforms for a dynamic online presence.
DIGITAL CONTENT EXECUTIVE - GLAMORGAN COUNTY CRICKET CLUB
FEBRUARY 2024 - JULY 2024
I was the social media admin for all Glamorgan channels, responsible for capturing, editing, and posting content across all social media platforms. In addition to managing social media, I worked on the website, publishing match previews, reviews, and news blogs. On match days, I provided live updates on all social channels, with a focus on X (formerly Twitter). I also managed the big screens at Sophia Gardens during games and contributed to marketing strategies to help sell tickets for all Glamorgan games at the venue.
DIGITAL CONTENT CREATOR - NORTHERN SUPERCHARGERS (2024)
JULY 2024 - AUGUST 2024
For the second year in a row, I produced high-quality video content that effectively communicated brand messaging and increased viewership for the Northern Superchargers' Instagram account. I collaborated with players to capture content during camp, training sessions, and on match days. This content played a crucial role in promoting The Hundred to a wider audience and attracting new fans to the game.
SOCIAL MEDIA MANAGER & EDITOR - ENGAGE DIGITAL PARTNERS
OCTOBER 2024
In this dual role, I was responsible for editing live game footage to create engaging content tailored for various social media platforms of the International Cricket Council (ICC). This included clipping different segments from live games and ensuring they were suitable for all channels, from Instagram and X (Twitter) to Facebook and TikTok.